Self-Hosted Plausible vs GA4: GDPR by Default (2026)
Google Analytics 4 is found illegal in multiple EU countries (Austria, France, Italy, Denmark, Finland, Norway, Sweden) because it transfers user data to the US. To stay compliant you need a consent banner, a Data Processing Agreement, and Consent Mode v2 — and the EU-US Data Privacy Framework on which Google relies is itself under legal threat at the EU's top court. Self-hosted Plausible Analytics collects no personal data, sets no cookies, and runs on your own server. Here is the 2026 setup, the cost, the feature gaps you should plan for (no heatmaps, no BigQuery export, no Google Ads Smart Bidding), and the deployment steps on a Hetzner VPS or Scaleway Stardust.